We have prepared this privacy statement to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what choices you as a visitor to this website have.
Our website uses HTTP cookies to store user-specific data.
Below, we explain what cookies are and why they are used, so that you can better understand the following privacy statement.
What exactly are cookies?
Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
Cookies store certain user data about you, such as your preferred language or your personal page settings. When you return to our website, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other “malware”. Cookies are also unable to access information on your PC.
Cookie data might, for example, look like this:
Purpose: Distinction between website visitors
Expiry date: after 2 years
A browser should be able to support these minimum sizes:
- At least 4096 bytes per cookie
- At least 50 cookies per domain
- At least 3000 cookies in total
What different types of cookies are there?
The question of which cookies we use in specific cases depends on the services used and is clarified in the following sections of the privacy statement. At this point, we would like to briefly discuss the different types of HTTP cookies.
We can distinguish between 4 types of cookies:
These cookies are necessary to ensure basic website functionality. For example, these cookies are needed when a user places a product in the shopping basket, then continues to browse other pages and only later goes to the checkout. These cookies ensure that the shopping cart is not deleted, even if the user closes his or her browser window.
These cookies collect information about a user’s behaviour and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the website’s behaviour with different browsers.
These cookies ensure a better user experience. For example, they save entered locations, font sizes or form data.
These cookies are also called targeting cookies. They are used to deliver customised advertising to the user. This can be very practical, but also very annoying.
Usually, you will be asked which of these cookie types you wish to allow when you first visit a website. And of course, this decision is also stored in a cookie.
How can I delete cookies?
If you want to find out which cookies have been stored in your browser or if you want to change or delete your cookie settings, you can find this information in your browser settings:
If you generally do not want cookies, you can set up your browser so that it will always inform you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not you want to allow it. The procedure varies depending on the browser. The best way is to use Google to search for the instructions with the search term “clear cookies Chrome” or “disable cookies Chrome” in the case of a Chrome browser.
What about the protection of my data?
Since 2009, the so-called “Cookie Guidelines” have been in place. These state that the storage of cookies requires your consent. Within the EU countries, there are still very different reactions to these guidelines. In Austria, however, this Directive was implemented in § 96 (3) of the Telecommunications Act (Telekommunikationsgesetz, TKG).
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments issued by the Internet Engineering Task Force (IETF) called „HTTP State Management Mechanism“.
Analysis of visitor behaviour
In the following privacy statement, we inform you whether and how we evaluate data from your visit to this website. The analysis of the collected data is generally anonymous, and we are not able to draw any conclusions about you as a person from your behaviour on this website.
You can find out more about how to object to this analysis of visit data in the following privacy statement.
TLS encryption with https
We use https to transmit data over the Internet in a way that is secured against unauthorised access (data protection by technical design, Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmissions on the Internet, we can ensure the protection of confidential data. You can recognise that the data transfer is secured by the small lock symbol at the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.
Google Maps Privacy Statement
On our website, we use Google Maps provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With Google Maps, we can better show you locations and thereby adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here, we would like to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
What is Google Maps?
Google Maps is an internet mapping service provided by Google Inc. Google Maps allows you to find exact locations of cities, landmarks, accommodations or businesses online using a PC, tablet or app. When companies are represented on Google My Business, other information about the company is displayed in addition to the location. In order to display route options, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.
Why do we use Google Maps on our website?
All our efforts on this site are aimed at ensuring that you spend your time on our website usefully and meaningfully. By integrating Google Maps, we can provide you with the most important information on various locations. You can see at a glance where our company headquarters are located. The route description always shows you the best or fastest way to us. You can determine the best route by car, public transport, on foot or by bicycle. For us, providing Google Maps is part of our customer service.
What data is stored by Google Maps?
In order for Google Maps to be able to fully provide its service, the company needs to collect and store data from you. This includes the search terms you entered, your IP address and also your latitude and longitude coordinates. If you use the route planner function, the start address entered is also saved. However, this data storage happens on Google Maps websites. We can only inform you about this, but not exercise any influence over it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behaviour. Google uses this data primarily to optimise its own services and to provide you with individual, personalised advertising.
The following cookie is set in your browser due to the integration of Google Maps:
Purpose: NID is used by Google to match ads to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way, you will always receive customised ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months
How long and where is the data stored?
Google servers are located in data centres around the world. However, most of the servers are located in America. This means that your data is also increasingly stored in the United States. You can find out exactly where Google’s data centres are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de
Google distributes the data to various data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data centre also has special emergency programmes. If, for example, there are problems with Google’s hardware or a natural disaster cripples the servers, the data will stay fairly secure anyway.
Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. The company also anonymises information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months respectively.
How can I delete my data or prevent data storage?
With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months – depending on your decision – and then deleted. In addition, you can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location from being tracked, you need to pause the “Web and App Activity” section in your Google Account. Click on “Data and personalisation” and then on the “Activity setting” option. Here, you can switch the activities on or off.
You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works in a slightly different way. The following instructions show how to manage cookies in your browser:
If you generally do not want cookies, you can set up your browser so that it will always inform you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not you want to allow it.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. Further information on this is available at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you would like to learn more about how Google processes data, we recommend that you read the company’s in-house privacy statement at https://policies.google.com/privacy?hl=de.
Google Analytics Privacy Statement
We use the analysis tracking tool Google Analytics (GA) provided by the American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we are able to better adapt our website and our service to your preferences. In the following, we will go into more detail about this tracking tool and inform you in particular about what data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool used to analyse the traffic on our website. In order for Google Analytics to work, a tracking code is embedded into our website’s code. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we get reports about your user behaviour. This may include, but is not limited to, the following reports:
- Target group reports: Target group reports help us to get to know our users better and to know more precisely who is interested in our service.
- Display reports: Display reports make it easier for us to analyse and improve our online advertising.
- Acquisition reports: Acquisition reports provide us with helpful information on how to inspire more people to use our service.
- Behavioural reports: This is where we find out how you interact with our website. We can track the path you take on our site and which links you click on.
- Conversion reports: Conversion is the name given to a process where you take a desired action as a result of a marketing message. An example would be if you go from being a pure website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are resonating with you. We want to use this to boost our conversion rate.
- Real-time reports: Through these, we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data generated by Google Analytics help us to achieve this goal.
A statistical analysis of the data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, it allows us to optimise our site so that it can be found more easily by interested people through Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more customised and cost-effective manner. After all, it only makes sense to show our products and services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This allows Google Analytics to recognise you as a new user. The next time you visit our site, you will be recognised as a “returning” user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.
Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorise it. Exceptions may be made, if required by law.
Below, we offer you an overview of the most important data collected via Google Analytics:
Heat maps: Google creates so-called heat maps. Heat maps show exactly which areas you click on. This provides us with information about where you “travel” on our site.
Session duration: Google defines session duration as the time you spend on our site without leaving it. If you have been inactive for 20 minutes, the session automatically ends.
Bounce rate: A bounce is when you view only one page on our website and then leave our website again.
Account creation: When you create an account on our website or place an order, Google Analytics collects this data.
IP address: The IP address is only shown in truncated form so that no clear assignment is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also called IP location determination.
Technical information: Technical information includes your browser type, internet service provider or screen resolution.
Source of origin: Google Analytics and we are of course also interested in which website or which advertisements brought you to our site.
Other data includes contact details, possible ratings, playback of media (e.g. if you play a video via our site), sharing content via social media or adding the site to your favourites. This list is not intended to be exhaustive and only serves as a general guide to the data stored by Google Analytics.
How long and where is the data stored?
Google has distributed its servers all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can find out exactly where Google’s data centres are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed to different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. Each Google data centre has appropriate emergency programmes for your data. If, for example, Google’s hardware fails or natural disasters cripple servers, the risk of service interruption at Google nevertheless remains low.
For your user data, Google Analytics has a default retention period of 26 months. After that, your user data will be deleted. However, we all have the option to choose the retention period for user data ourselves. To this end, we have five variants at our disposal:
- Deletion after 14 months
- Deletion after 26 months
- Deletion after 38 months
- Deletion after 50 months
- No automatic deletion
When the defined period has passed, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). The results in the reports are based on aggregated data and are stored independently of user data. Aggregated data refers to the combination of individual data to form a larger unit.
How can I delete my data or prevent data storage?
If you generally want to deactivate, delete or manage cookies (independently of Google Analytics), there are individual instructions for each browser:
Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. Further information on this is available at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211112097. We hope that we have been able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend the following two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.
Google Analytics IP anonymisation
We have implemented Google Analytics IP address anonymisation on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities if they prohibit storage of the full IP address. The anonymisation or masking of the IP addresses takes place as soon as they arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.
Further information on IP anonymisation is available at https://support.google.com/analytics/answer/2763052?hl=de.
Facebook Pixel Privacy Statement
We only want to show our services and products to people who are genuinely interested in them. By using Facebook Pixel, we can better tailor our advertising to your preferences and interests. This way, Facebook users get to see appropriate advertising (provided they have allowed personalised advertising). Facebook furthermore uses the collected data for analysis purposes and its own advertisement.
Provided you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There, you have the option to deactivate or activate providers.
If you would like to learn more about the protection of data by Facebook, we recommend that you read the company’s own privacy statement at https://www.facebook.com/policy.php.
Google Tag Manager Privacy Statement
For our website, we use the Google Tag Manager provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). This Tag Manager is one of many helpful marketing products offered by Google. Google Tag Manager allows us to centrally incorporate and manage sections of code from various tracking tools that we use on our website.
In this privacy statement, we would like to explain to you in more detail what the Google Tag Manager does, why we use it and in what form data is processed.
What is the Google Tag Manager?
Why do we use Google Tag Manager for our website?
What data is stored by the Google Tag Manager?
The Tag Manager itself is a domain that does not set any cookies and does not store any data. It acts as a mere “administrator” for the implemented tags. The data is collected by the individual tags of the different web analysis tools. The data is basically passed through to the individual tracking tools by the Google Tag Manager and is not stored.
However, the situation is quite different where it comes to the embedded tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behaviour is usually collected, stored and processed with the help of cookies. For this, please read our privacy notices for each of the analytics and tracking tools we use on our website.
In the Tag Manager account settings, we have allowed Google to receive anonymised data from us. However, this only relates to the use and usage of our Tag Manager and not to your data stored via the code snippets. We allow Google and others to receive selected data in anonymised form. We therefore consent to the anonymous disclosure of our website data. Despite extensive research, we have been unable to find out exactly which summarised and anonymous data is disclosed. In any case, Google deletes all information that could identify our website. Google aggregates the data with data from hundreds of other anonymous websites and, as part of benchmarking measures, establishes user trends. Benchmarking involves comparing one’s own results with those of competitors. The information gathered can be used to optimise processes.
How long and where is the data stored?
When Google stores data, that data is stored on Google’s own servers. The servers are distributed all over the world. Most of them are located in America. You can find out exactly where Google’s data centres are located at https://www.google.com/about/datacenters/inside/locations/?hl=de.
You can find out how long the individual tracking tools store data from you in our individual privacy notices for the respective tools.
How can I delete my data or prevent data storage?
The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our privacy notices for the individual tracking tools, you will find detailed information on how to delete or manage your data.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. Further information on this is available at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211112097. If you want to learn more about the Google Tag Manager, we recommend you read the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.